London designer Keiichi Matsuda

London designer Keiichi Matsuda explains how augmented reality could transform the way we navigate the city in the first of our video interviews with designers participating in our Dezeen and MINI Frontiers exhibition.
“The type of future that I’m imagining is a future where augmented reality is everywhere, it’s part of everything,” Matsuda says. “A lot of the things we take for granted when we’re navigating the streets – the road markings, the signage – all of that can be applied in the digital layer.”
He continues: “If we consider that, the way traffic systems work could become much more dynamic and much more free-flowing.”

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